The three-ticket design concept was intended to introduce mobile ticketing to Horizon Railways customers and create a user-friendly experience. The design communicates to the passenger information about their trip, such as departure and arrival cities and times, train number, seat number, platform number, and a clear visual representation of where their seat can be on their respective train. Horizon Railways passengers emphasize an efficient travel experience. They are looking for simple interfaces to communicate the information they need to save time on their journey and avoid extra assistance. This group has varying levels of technical proficiency, and many are young professionals who enjoy being productive on the go. Therefore, a clear indication of wifi is crucial. Overall, Horizon Railways passengers want a simple and direct ticket experience.

With the target audiences’ preferences in mind, I created three different yet straightforward interface design options. Each of these designs clearly shows essential information, indicates wifi, and provides a clear visual of the passenger seat location. Due to the straightforward design, passengers of varying technical proficiency can easily navigate the ticket to find pertinent information.To create this simple design, I used different elements and principles. A few aspects that make the design successful are icons, visual hierarchy, shape, line, space, and color. Icons communicate the information to the user more effectively than type. They let the user know what information to expect there without clutter. Hierarchy directs the user’s eye to the most critical information. This eases the user’s cognitive load as they can find information more quickly, creating a seamless and hassle-free experience.

Shape, line, color, and space were used to divide information for the user and create an easily navigable expertise, allowing the user to find the information they seek efficiently.  These elements created an aesthetically pleasing and ideal experience for Horizon Railways passengers. Furthermore, I used asymmetrical and symmetrical balance to create an intriguing design, emphasis, and proportion to direct the user to pertinent information, unity to create cohesion, and contrast to aid in the distribution of information. These ticket designs showcase my ability to keep the target audience’s preferences at the center of the design, taking information and organizing it in a simple, engaging way easily navigated by users, creating icons that pertain to the information and communicate to the user what to find there, typography and hierarchal expertise, and coming up with vastly different solutions to the same problem.