Art Talk Brochure
A multi-page digital catalog showcasing an artist’s collection for the Metromoheim Museums’ upcoming seasonal exhibitions. This deliverable will be sent to museum patrons to inform and create buzz for the upcoming exhibit.
Service
Print, Publication, Layout
Client
College Project
Year
2024
Purpose
The purpose of this artifact is to provide the reader with information on the artist, artwork, and the upcoming exhibit. Therefore, the main focus of this was to let the artwork shine. To ensure this goal was met, I utilized white space, hierarchy, shape, line, proportion, unity, contrast, and balance to create a simple, clean, yet unique and enticing design.
What's important?
It was important that the reader receive information about the artist and artwork and exhibit it in an easily readable way while not taking away from the artwork. To do this, I allowed one photo per page and used white space to create breathing room between the artwork and the information. Lines and shapes were used to break up content and direct the reader’s eye across each page. Hierarchy and proportion were used to ensure the headings were clear, and emphasis was placed on the artwork by utilizing more significant proportion sizing. This strategy created harmony and balance within the design. The entirety of the catalog design is unified and cohesive. This is due to the continuous use of design elements like shapes and lines.
The Design
One of the most unique aspects of this design artifact is the placement of typographic elements. Using directional changes helped create a fresh look and allowed the typography to become a part of the design. Another unique aspect is the way the table of contents is designed. It is familiar to the reader yet distinctive enough to catch their attention. Using mixed alignment, such as asymmetric and symmetric, is another unique feature of this design. Mixing these alignments allowed me to create an exciting design for the user. Though it was cohesive in design, its layout was unpredictable. This creates an experience for the user to be engaged throughout the entire catalog. Lastly, the use of white space is copious. By utilizing this design principle heavily, I guided the reader’s eye to what was important on the page.
Skills
The skills this artifact shows are my understanding of typographic elements, white space, grid use, layout effectiveness, and creating cohesive designs. Designing this catalog took restraint, expertise, knowledge, and the ability to create a layout design that showcases all necessary elements in a way the reader quickly grasps.
