Scoop Shoppe Animated Ad
Animated social media advertisement to expand Scoop Shoppes’ customer base to a younger demographic, create awareness of its offerings, and ultimately entice people to order online.
Service
Social Media, Advertisement, Animation, Marketing
Client
College Project
Year
2024
The goal of this social media advertisement was to expand Scoop Shoppes’ customer base to a younger demographic, create awareness of its offerings, and ultimately entice people to order online. The advertisement had to include an animated button and another animated element. It also needed to include the company’s logo, imagery, brand colors, header, and body copy. The target audience was individuals and families aged 14 to 45 who were health conscious, potentially vegan or lactose-free, and appreciated small-batch ice cream.
When I think about ice cream, it takes me to when I was a kid, and my parents would take us to our small local ice cream shop and get ice cream cones in the summer. We would sit on the back of my dad’s truck bed, dangle our feet, and eat our cones. I associate this memory with carefree fun and happiness, so I wanted to embody that with this social media design. The design utilizes Scoop Shoppes typography and color pallet and includes all headings and body copy. The button is animated to flash brighter, using a looping animation to catch the viewer’s eye. The second animation is the ice cream icons appearing in succession that draw the reader’s eye toward the call to action. Aesthetically, this advertisement caters to the ideal younger demographic the company is looking for by using background, typography, and imagery.
The design elements I used were white space, color, proximity, hierarchy, and contrast. In terms of color and contrast, I used color to create that fun and happy vibe and contrast to place emphasis and encourage easy readability. White space was used to separate information and give the design a clean look. Proximity was also used to group information into sections so as not to overwhelm the user. For example, placing the “Order Now” call to action and the “FREE SAMPLE” next to each other allows the user to understand they are part of the same story. Hierarchy is seen in the typographic elements guiding the user’s eye through the ad. Some unique aspects are the placement of the design elements within the ad and the animated aspects. These showcase my skills in animation and my grid/ layout design expertise. The overall aesthetics showcase my ability to understand the target audience and execute a design that the ideal demographic will gravitate to.
